Website Development
If you're a business owner, you can't afford to ignore the importance of mobile accessibility. According to a 2010 Morgan Stanley report, mobile Internet devices could reach 10 billion units this year. Your customers need to be able to access your web-based information while they're on the move. Pether Solutions has the expertise to extend your web presence to the small screen, through a mobile web site, smartphone application, mobile web application, SMS marketing and more.
It's not about shrinking your website down to pocket-size. It's about repackaging your critical content in a way that appeals to the mobile generation and puts usability first. We can help you identify the best way to reach this growing audience and provide them with information they need in a format that appeals to them. And we can develop and deploy a mobile marketing strategy that's smart, efficient and budget-conscious.
Mobile Web Sites
We can develop a mobile ready site to work in conjunction with your existing web presence or as a standalone product developed specifically to target mobile audiences. Using the latest in mobile development practices, we can build your mobile web presence so it will function effectively on popular mobile operating systems and screen resolutions.
Mobile web sites allow you to:
- Quickly retrieve data anywhere there is cell phone coverage
- Provide data access to the estimated one third of the world will have access to the internet through a mobile device this year.
- Provide location-sensitive information and content
- Retrieve information and data without a Wi-Fi connection
Working with your company, we will help you to identify your specific mobile audience groups and then use that information to develop an effective marketing strategy for your mobile presence.
Mobile Applications or Apps
Whether it's a game, a productivity enhancement application or custom utility, mobile application popularity is growing daily primarily because they are effective products and tools for reaching all demographics. Mobile applications have evolved to the point that they now give users a rich and fast user experience. In this respect, mobile applications offer a distinctly different experience from browsing the mobile web and they allow faster access to information on a platform specifically created for a target device. Overall, mobile web applications create a much more seamless experience than simply using the mobile web on its own.
The most popular mobile phone platforms include:
- Apple iPhone
- Google Android
- BlackBerry
- Palm
Our mobile apps can range in functionality from a calculator for field sales reps to a tool for navigating a trade show or a game promoting issue awareness or a specific fundraiser.
Common types of mobile applications include:
- Communications
- Games
- Multimedia
- Productivity
- Travel
- Utilities
For more information on any of our mobile development services, please contact us today at 888-747-3644 or by email at info@pethersolutions.com.